We know, we know. Everybody's been going "Apple should totally make bigger phones", and now we're effectively saying "O noes! Apple your phones are too big!" But bear with us on this one.

For many people the iPhone 5S 

is the perfect size, big enough for apps but not so big you need a friend to help you carry it. If you tend to use your phone as a phone, bigger screens can be counterproductive, especially if you have small hands or just don't like holding something enormous to the side of your head.

We think an iPhone 6S or iPhone 7 with the same screen size as the 5S would be a winner, not instead of the larger models, but alongside them